Why does “augmented” in Augmented Reality have to equal “filled with more information about the object”? Information is great, but it’s not the only route to elevating your mundane existence, now is it. Actually, If I get to choose a little more widely, I don’t particularly want the reality that surrounds me to contain more information. (And bear in mind that I’m the person in my circle of friends who is by far the most passionate about learning and sharing knowledge. Actually, to the point where I’ve bored many a dinner party with reports on whether the restaurant we’re at uses the tissue brand I’ve worked for, in their restrooms. I should stop doing that. You can tell by the embossing pattern on the hand towel, by the way.) I’m quite happy in that department. I’ve got this:

Screenshots from this video.
What I would like from objects around me, instead of them telling me absolutely everything about themselves at any instant, is for them to be a bit more exciting, interesting, fun even, on a more emotional level. Why not make me feel good about myself, or make me dream little. Well, that’s what good brands do.
Also, right now, I’d like my head to stop hurting. And in fact …
*Or Love.
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Less filling more feeling. Good reflection by @ylvalindberg http://bit.ly/bWsPr5
This comment was originally made on Twitter.
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