A Good Quote on Design and Brand

August 13th, 2010 § 1

From Hartmut Esslinger, A Fine Line (2010), p. XII

And, when we design a new and better object or a more inspiring human experience, the design itself becomes a branding symbol. People recognize visual symbols as cultural expression, and we embrace those symbols that reflect our deeper values, such as a delight in simple, elegant usability. In essence, design humanizes technology and helps businesses appeal to the human spirit. And it is the cultural context of design that roots business in history and connects it to a more profound future.

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  • This is a blog about communication theory and strategy, digital media, consumption, brands and trends by Ylva Lindberg. Ylva works in media marketing at Sweden's leading magazine publisher, Bonnier Tidskrifter. She's also currently writing her Master's thesis in Communication Studies, specialising in digital media. Feel free to contact her via , or add her to your network on LinkedIn.
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  • Author: Ylva Lindberg
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  • Categories: Brand Strategy, Design Strategy, Visual Communication