A Paradoxical Communication Strategy

September 1st, 2010 § 1

This is how a local dental practice advertises itself. Either it’s run by dentists with a great sense of humour.

Or they’re just chosen a magnificently frightening dragon poster because they’re located close to the classic movie theatre Draken (The Dragon), and don’t see how this choice of imagery might contradict the first line below it: “We’re happy to welcome people with dental fear“.

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    About

  • This is a blog about digital media, brand and communication strategy, and generally trying to make some sort of sense of a digital world, by Ylva Lindberg. Ylva has arguably the best job in the world, working in media marketing at Sweden's leading magazine publisher, Bonnier Tidskrifter. She holds a Master's degree in Communication Studies, specialising in digital media and economics. If this blog's rather eclectic mix of Bourdieu quotes, rants about hotel branding, and media use pie charts makes you want to get in touch with her, feel free to , follow her on Twitter, or add her to your network on LinkedIn.
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  • Author: Ylva Lindberg
  • Comments: 1 Comment
  • Categories: Brand Strategy, Communication Strategy