The holy grail of the digital media economy

January 12th, 2014 Comment 0

Mastering the art of creating content to suit the Roi Enfant of page view generation: the Bored Office Worker.

Bored office worker
Here’s one. Image via

it just spread on its own, through what I started to think of as the bored-at-work network, office workers who spend half their day sharing content. How BuzzFeed mastered social sharing to become a media giant for a new era

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Oh, I AM.

January 6th, 2014 Comment 0


Back to work.

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The loneliness of the internet

November 1st, 2013 Comment 0


Today, I bring you a Halloween-themed internet observation from a mall goth:

For Tom Milsom, a musician and self-described “mall goth,” the “sad mournful” position of the goth resonates with the loneliness of the Internet. For teenagers, Mr. Milsom said, Tumblr and similar sites are “a place to cry.” “Everything is incredible and everybody is sad. … There is a real cultural relevance beyond being moody.” “Goth is Dead, Long Live Goth”, New York Times

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September issues in online media

September 17th, 2013 Comment 0

Agencies ask themselves (or not): Maybe why digital business seemed lucrative wasn’t because it meant working with online stuff generally, but because of tech’s scalability?

Luxury brands desperately try to figure out: Are you just a digital day dreamer, or can you actually afford those shoes?

And a brave media company sets out to find out the answer to the eternal question: Is high-quality, original content enough to fuel an ad-supported B2B site?

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Infinity and beyond

August 10th, 2013 Comment 0

Have you seen this?

Very elegant. But still. It is literally impossible to hear, read or watch any general commentary on digital stuff that doesn’t start off with a statistic in the centuries-worth-of-Youtube-videos-uploaded-per-second category. It was equally impossible five years ago (probably ten years ago as well, but those were my hipster ad school days so they’re a bit of a blur. Leg warmers and Terry Richardson were very now, that I remember). How come this culture is so obsessed with the sheer volume of information created?

Yes Youtube is an infinite space (time? time-space?), related to human lifespans. The universe is infinite. It doesn’t change my movements this Autumn: back and forth across central Stockholm to for me meaningful places such as the Bonnier House, the gym and the newly launched Prada boutique. Visiting my parents. Possibly NYC, if I and The Boyfriend get our act together and actually buy a couple of plane tickets. I don’t feel stressed out, saddened or bewildered about not being able to visit every planet in every planetary system in the entire Universe.

Likewise with data. 50 years of teenagers performing their favourite songs on acoustic guitar uploaded on Youtube today, or 500 years? Well.

is it a generational thing, a symbol for people feeling digital culture moving them from static(-ish) to fluent, from order to chaos, from hierarchical structure to (sorry!) rhizome? Do children find these statistics as pointless as the number of grains of sand on a beach?*


* On the other hand, that sounds just like something a child could be interested in. Weird little creatures.


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