The end of Quite the Opposite – or is it?

March 21st, 2014 Comment 0

Lately, I’ve been doing a lot of wonderfully challenging, interesting, fun stuff. And with my new position at Nyheter24-Gruppen, this doesn’t seem to stop. Rather, accelerate. However as, contrary to my expectations, Time has not expanded proportionally but instead stubbornly sticks to the 24 h/day system, I will have to give something up. And at the moment, it will have to be this blog. I do love writing it though, so one day …

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The holy grail of the digital media economy

January 12th, 2014 Comment 0

Mastering the art of creating content to suit the Roi Enfant of page view generation: the Bored Office Worker.

Bored office worker
Here’s one. Image via

it just spread on its own, through what I started to think of as the bored-at-work network, office workers who spend half their day sharing content. How BuzzFeed mastered social sharing to become a media giant for a new era

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Oh, I AM.

January 6th, 2014 Comment 0


Back to work.

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The loneliness of the internet

November 1st, 2013 Comment 0


Today, I bring you a Halloween-themed internet observation from a mall goth:

For Tom Milsom, a musician and self-described “mall goth,” the “sad mournful” position of the goth resonates with the loneliness of the Internet. For teenagers, Mr. Milsom said, Tumblr and similar sites are “a place to cry.” “Everything is incredible and everybody is sad. … There is a real cultural relevance beyond being moody.” “Goth is Dead, Long Live Goth”, New York Times

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September issues in online media

September 17th, 2013 Comment 0

Agencies ask themselves (or not): Maybe why digital business seemed lucrative wasn’t because it meant working with online stuff generally, but because of tech’s scalability?

Luxury brands desperately try to figure out: Are you just a digital day dreamer, or can you actually afford those shoes?

And a brave media company sets out to find out the answer to the eternal question: Is high-quality, original content enough to fuel an ad-supported B2B site?

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