Here’s a couple of more links, continuing this post from the other day: Design + Ethnography Intersections Pt 1.
Sara L. Beckman & Michael Barry: Innovation as a Learning Process: Embedding Design Thinking
2007 Article
Article in the California Management Review linking innovation, design thinking and ethnographic methods. Awarded the 2009 Accenture award by CMR. Authors work at PointForward, where you can find lots of short case stories of ethno-informed design.
Download article PDF, or, yes there’s a lazy option, see the Vimeo video.
AIGA: Design Meets Research
2008 Article
Article from AIGA giving a concise history of the evolution of market research for design and discussing the pros and cons of different approaches. Argues for ethnographic methods as a way to dig deeper into a consumer’s mind.
Dori Tunstall: Design anthropology: What can it add to your design practice?
Adobe Design Center Tutorial
Quote extensive introduction to design anthropology (not a tutorial of any sort, in fact), underlying ideas, challenges, possibilities, etc. Written by Associate Professor of Design Anthropology at University of Illinois Dori Tunstall, who’s also worked for Sapient, Arc Worldwide, and AIGA’s Design for Democracy.
Read it here. The author’s blog, posts tagged ‘design anthropology’ here.
University of Dundee: Master’s Degree in Design Ethnography
Degree
If you can’t get enough of design + ethnography, well, there’s the opportunity of getting a master’s in design ethnography from the University of Dundee, UK. (Actually it sounds quite tempting … I love Scotland.)
- Design + Ethnography Intersections Pt I
- Design-Driven Innovation and Knowing the Consumer’s Mind
- Holiday Reading on Design, Information, Culture
- A Definition of Design Thinking
- Service Design for Beginners
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