Fast, ruthless, visual

March 31st, 2011 § 2

Do you know what I think? I think that people are so obsessed with the idea of “ordinary people” desperately wanting to Interact With Brands, that they don’t see that the logic of digital is not biased towards engagement. It’s a constant flow: visual, extremely fast, ruthless, volatile, hyperactive – and p2p. There’s where you find your bedspread for example, thrown between actresses, mega-cities, pop songs. All appropriated from other people, based on quick, aesthetic decisions. And then before you blink, it’s gone, lost in the flow.

(image flow from northia.tumblr.com)

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  • This is a blog about digital media, brand and communication strategy, and generally trying to make some sort of sense of a digital world, by Ylva Lindberg. Ylva has arguably the best job in the world, working in media marketing at Sweden's leading magazine publisher, Bonnier Tidskrifter. She holds a Master's degree in Communication Studies, specialising in digital media and economics. If this blog's rather eclectic mix of Bourdieu quotes, rants about hotel branding, and media use pie charts makes you want to get in touch with her, feel free to , follow her on Twitter, or add her to your network on LinkedIn.
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  • Author: Ylva Lindberg
  • Comments: 2 Comments
  • Categories: Consuming In The Digital Age, Digital Culture, The Way People Act, Trends