The power of the simple sentence

May 4th, 2011 § 2

Living, breathing, and endlessly going on and on and on about digital media – like I do – can make you forget that the medium is not the message. The message is the message.* And it can be bloody good. A case in point:

* wiseacre part of myself: “Actually, different media do shape discourses. A pipe is never a pipe when mediated. This example would be only half as good as a Facebook status update.” Non-wiseacre part of myself: “Go away.”

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  • This is a blog about digital media, brand and communication strategy, and generally trying to make some sort of sense of a digital world, by Ylva Lindberg. Ylva has arguably the best job in the world, working in media marketing at Sweden's leading magazine publisher, Bonnier Tidskrifter. She holds a Master's degree in Communication Studies, specialising in digital media and economics. If this blog's rather eclectic mix of Bourdieu quotes, rants about hotel branding, and media use pie charts makes you want to get in touch with her, feel free to , follow her on Twitter, or add her to your network on LinkedIn.
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  • Author: Ylva Lindberg
  • Comments: 2 Comments
  • Categories: Brand Strategy, Communication Strategy