Half of 2009 has passed. It might be an appropriate time for some recapitulation of trends, that have emerged or intensified this year in the field of packaging. At least three clear trends can be identified, that I will briefly explain and exemplify over the same number of posts.
Packaging is of course, like other forms of visual communication, deeply submerged in culture. Therefore, though some trends seem to emerge solely as self referencing fashions among design agencies, they can often on closer inspection be seen as a reaction to overlying tendencies in the world around us. (Which strengthens my view, that to excel in working with brand communication, you above all have to be interested in what happens in the world. Without being curious, and knowledgeable, about life, people, trends, economy or politics, you can not expect the pieces of communication you produce to actually communicate to people.) With this in mind, there’s no surprise that packaging this year has been steering towards The Safety of Yesteryear, The Other Side of Luxury and The Goodness of Nature. These are the trends that I’ll look into for the next three posts.
- The Safety of Yesteryear
- Jump for Joy – the Visual Language of Stock Image Clichés
- The Other Side of Luxury
- The Goodness of Nature
- The Professional Services Brand – Don't Worry, Do It Right
Good article – plenty of food for thought.
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